Professional SEO Services Sydney, Australia |
| We follow the Leaders – Google, Bing, Yahoo |
Search Engine Optimisation has 2 main components - On Page and Off Page. Off Page Optimisation is done outside your websites to generate relevant traffic to your website. Link Building, Directory Submission are all part of off page optimisation.
Link building is an important part of link popularity. Link popularity is to do with the quality of links from related websites rather than quantity. Where as page rank is to do with the volume of back-links. Popularity of referring websites affects ranking. Some of the strategies that we follow include:
- Only One-Way (Non-Reciprocal) links
- Topical links with relevant Key Phrase in Anchor Text
- Links spread over different domains (Different Host IPs)
- Only links from Industry-Relevant pages
- NO links through “redirect” scripts
- NO JavaScript links
- NO links from “framed” pages
- NO Flash embedded links
- NO robots.txt excluded link pages
- NO Robots Tag excluded link pages
- NO Paid or Time-Bound links
- No links from Link Farms
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